Category Archives: Uncategorized
Local Search Marketing
Besides being available 24/7, one of the biggest “selling points” for the internet is its global scope. In fact, the abbreviation “www” which stands for “World Wide Web” emphasizes the global character of the web. Many local businesses, however, don’t … Continue reading
Attractive and Interesting Websites
The two essential elements of any marketing effort are to attract attention and to create interest. All too often with website marketing, all the effort goes into trying to attract attention. However, in order to obtain the ultimate objective of … Continue reading
Do it Yourself Websites
The old adage that says, “You get what you pay for” is very true when it come to the creation of websites. Paying a professional web designer who already has the experience needed to do it right is much more cost effective than using your own valuable time to try to learn by trial and error. Continue reading
Word of Mouth Is Still the Best Game in Town
by Arthur Hart, President of Websites by Ideal When it comes to credibility and effectiveness of advertising, word of mouth advertising has always been the most effective at generating “hot” prospects. This is just as true in today’s world of … Continue reading
Plant the Seed, Then be Patient
by Arthur Hart, President of Websites by Ideal Farmers need to understand this method of operation. But in our society of instant gratification, we seldom have the patience to wait for the good word to spread. When we put up … Continue reading
Search Engine Scams
I have recently seen some awful text created for a website by a so called “search engine optimization company” that should have known better. They blatantly told the website owner, “Don’t worry about the writing, it’s written for the search … Continue reading
Have It Your Way
Your website should be something that you are both comfortable with and proud of. It ought to be a personal reflection of you or your business. For example, your website’s color scheme should be based on your favorite color or … Continue reading
Website Maintenance
Websites need to be maintained on a regular basis. The reason for this is that websites go stale and when this happens, they lose much of their effectiveness and no longer give a favorable impression to their visitors. In order … Continue reading
Who Owns You?
As an independent business owner, we like to think that we are free to run things the way we want to. We presume that nobody owns us. This may not be the case, however, for our website. We all know … Continue reading
A New You for the New Year
It’s time to create “a new you for the new year.”
This is most easily done by utilizing the vast marketing potential of the internet. If your company doesn’t already have a strong internet presence, now is the time to establish one. If you already have an internet presence, then now is the time to improve, enhance and strengthen it.
