I have recently seen some awful text created for a website by a so called “search engine optimization company” that should have known better. They blatantly told the website owner, “Don’t worry about the writing, it’s written for the search engines, not people.”
In other words, they were trying to scam the search engines into sending more people to that website without any regard for the fact that they’d be turned off by the quality of what they found once they got there. This directly violates the first point of Google’s published Quality Guidelines which states:
“Make pages primarily for users, not for search engines. …”
Google has every right to, and has been known to penalize websites for violations of their Quality Guidelines.
At Websites by Ideal, we make it a policy to follow Google’s guidelines. We feel that it pays off in the long run to keep on the good side of the largest search engine company in the world that sends about 80% of the new traffic to websites around the world. It seems to us that search engine scams are very short sighted and can do nothing but harm in the long run.
Posts Tagged ‘Websites’
Search Engine Scams
Thursday, August 19th, 2010Have It Your Way
Wednesday, July 14th, 2010Your website should be something that you are both comfortable with and proud of. It ought to be a personal reflection of you or your business.
For example, your website’s color scheme should be based on your favorite color or on the color of your company’s logo and letterhead.
Too often websites end up looking like cookie cutter, one-size-fits-all websites that aren’t really a reflection of the owner at all.
At Websites by Ideal, we always strive to give you a website built to your specifications; incorporating what you like in other websites while avoiding what you dislike. If you give us an example of a website your really like, we’ll match it as closely as possible without directly ripping off content.
The website we build for you will tell your own personal story with simplicity and elegance. At Websites by Ideal, you can have it your way.
Website Maintenance
Thursday, June 24th, 2010Websites need to be maintained on a regular basis.
The reason for this is that websites go stale and when this happens, they lose much of their effectiveness and no longer give a favorable impression to their visitors. In order to maintain the appeal and effectiveness of your website in the eyes of your potential customers, you need to be adding fresh content on a regular basis.
Through regular maintenance, your website will always be an up-to-date picture of what’s going on in your organization. It’s pretty easy for visitors to your website to recognize when it has been neglected for a long time. Just imagine what they would think if they see a notice on your website about a meeting that already happened six months ago and nothing more recent than that!
Prospects looking for the products, services or information you provide want to know that you are still currently providing them and intend to go on doing so for the foreseeable future. In other words, they want to see a website that is evolving as your organization grows.
You should be aware that 80 percent of the new visitors to your website will be sent there by Google or one of the other search engines. More and more, people are using the World Wide Web to search for the products and services they need. Gone are the days when people reached for the Yellow Pages. Now they reach for their computer and fire up Google or their favorite search engine to find what they need or want.
The process of calling your website to the attention of the various search engines is called Search Engine Optimization (SEO). The better your website is optimized for the needs of search engines, the higher they will rank it and the more prominently they will display it when presenting search results to your prospects.
In order to maintain the interest of the search engines in your website, we highly recommend that you make some changes or additions to your website on a monthly or bi-monthly basis. New content, especially new pages, will keep the search engines coming back for more on a regular basis.
Getting Found
Monday, November 23rd, 2009by Arthur Hart
President, Websites by Ideal
516-382-0861, www.websitesbyideal.com
I think you’ll agree that your ideal prospect is someone with a need you can fulfill and is looking for somebody to give them the service or product that they need or want. In the days before the prevalence of the internet, the standard way to get found was to list your business and its services in the local or regional phone book.
With the advent of the internet, however, people no longer go to the phone book listings – instead, they jump onto the internet and ask a search engine like Google or Bing to find a service supplier for them. Therefore, the problem of getting found is the problem of getting the search engines to know about your business and its services. This enables them to include your information is the response they give to the person looking for your type of service via the internet.
This is why it’s now a necessity for every business to have a “web presence” in the form of a website that accurately and completely describes its services or products. Furthermore, your business website needs to be attractive and easy to use so that your prospects will be pleased with its presentation and drawn into its content.
In other words, an attractive, user-friendly website is now an integral part of the successful sales process. You can’t rely on simply being listed in a directory (even an online directory) because you need to have a nice website for the search engines to direct people to. This will capture and enhance the interest of your potential customers thereby moving them along toward becoming your actual customers.
For help in creating an attractive, user-friendly website that will enhance the success of your sales process, contact Websites by Ideal at 516-382-0861 or info@websitesbyideal.com.