Brainstorm Is your content up to date?  Does it say and reflect your company’s mission? Think about what content should be on your website and look and feel you want. Get input from your staff and talk to your design people.  Look at different websites in your industry. Take notes on what you do […] Read more

Take Time to Brainstorm Think about what content should be on your website and look and feel you want. Get input from your staff and talk to your website professional.  Look at different websites in your industry as well as competitors. Take notes on what you do like about other websites and what you don’t. […] Read more

Plant the Seed, then be Patient Website nurturing is similar to many other areas of life and business in that we have to plant seeds, water the plants and be patient as the plants grow.   Plant the Seed, then be Patient Farmers need to understand this method of operation. But in our society of instant […] Read more

Besides being available 24/7, one of the biggest “selling points” for the internet is its global scope. In fact, the abbreviation “www” which stands for “World Wide Web” emphasizes the global character of the web. Many local businesses, however, don’t find this global aspect of the web appealing. There’s no way they can supply the […] Read more

Websites that Attract Attention and Create Interest The two essential elements of any marketing effort are to attract attention and to create interest. All too often with website marketing, all the effort goes into trying to attract attention. Selling Something However, in order to obtain the ultimate objective of selling something, whether or not the […] Read more

When it comes to credibility and effectiveness of marketing, word of mouth marketing has always been the most effective at generating “hot” prospects. This is just as true in today’s world of web marketing as it was prior to the age of the internet. In the past, good word of mouth was something you hoped […] Read more

Your website should be something that you are both comfortable with and proud of. Yes, you should “have it your way” when it comes to your website.   It ought to be a personal reflection of you and/or your business. For example, your website’s color scheme should be based on your favorite color or on […] Read more

Following is a discussion of Do it Yourself vs Professionally Designed Websites. With all the “Do it yourself” website building software available, why shouldn’t you just create your own website? Sure, it can be done. But ask yourself; “Don’t I have more important things to do, that no one else can handle for me? Isn’t it […] Read more

Following are quality factors that distinguish great websites: First Impressions First impressions are very important. And websites are no exception. Your website visitors need to feel comfortable when they first arrive at your website. If so, they will stay awhile and shop around to see what you have to offer. If not, they’ll look elsewhere. […] Read more