Websites by Ideal Logo

Paving the Road to Success

Web Marketing

How to effectively market via the web. The importance of online marketing to profitably grow your business.

Modernize Your Website

Your website is an investment, your most important marketing tool. It promotes your business 24/7.  Modernizing your website for function and usability can better help you achieve your business marketing goals. As the number of online visitors have increased, so have their expectations for website appearance and functionality. There are several reasons to redesign your […] Read more

Website Evaluation Tips

  Brainstorm Is your content up to date?  Does it say and reflect your company’s mission? Think about what content should be on your website and look and feel you want. Get input from your staff and talk to your design people.  Look at different websites in your industry. Take notes on what you do […] Read more

Local Search Marketing

Besides being available 24/7, one of the biggest “selling points” for the internet is its global scope. In fact, the abbreviation “www” which stands for “World Wide Web” emphasizes the global character of the web. Many local businesses, however, don’t find this global aspect of the web appealing. There’s no way they can supply the […] Read more

Attractive and Interesting Websites

Websites that Attract Attention and Create Interest The two essential elements of any marketing effort are to attract attention and to create interest. All too often with website marketing, all the effort goes into trying to attract attention. Selling Something However, in order to obtain the ultimate objective of selling something, whether or not the […] Read more

Your Website and Word of Mouth Marketing

When it comes to credibility and effectiveness of marketing, word of mouth marketing has always been the most effective at generating “hot” prospects. This is just as true in today’s world of web marketing as it was prior to the age of the internet. In the past, good word of mouth was something you hoped […] Read more