Your website is an investment, your most important marketing tool. It promotes your business 24/7.
Modernizing your website for function and usability can better help you achieve your business marketing goals. As the number of online visitors have increased, so have their expectations for website appearance and functionality.
There are several reasons to redesign your website. Usually it starts with appearance. Website designs change very frequently, your website becomes “outdated” in about three years. Visitors notice this when your website is compared to your competitors. That is why having a modern-looking, engaging, easily navigated website is important so your visitor’s expectations are met.
Customer retention is another reason to update your website. Content should be meaningful, clear and concise and represent your company accurately, the way you see it.
What good is it if your content is meaningful but prospects cannot find it? Your desktop and mobile website should provide simple and effective navigation.
It is important to establish credibility and build trust to get customers. Most visitors will judge your business creditability base on your website. If their first impression is poor, they likely will not return which means a lost opportunity.
Having a modern, attractive, and easy to navigate website alone is not helpful if search engines like Google can’t see you. When you are redesigning your website, that is the time to build in search engine optimization (SEO). SEO is fundamental to a successful website. Without it, your digital marketing efforts will fail. Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. So, working with a developer who can think like your customer and has experience with your type of business is recommended.
Think of your website as a house you are trying to sell. If the shingles are falling off the roof and your windows are boarded up, no one’s going to stop by. Sometimes it takes a little remodeling to get things going again.