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Revitalize Your Online Presence

Creating a business website serves as the cornerstone of your digital presence. It’s goals should align with your overall business objectives. One key goal is to build brand awareness. A website acts as a platform to showcase the identity of your business, communicate your mission and values, and create a lasting impression on visitors.

A well-designed website reflects professionalism and builds credibility, helping potential customers understand who you are and what your business stands for. This includes using consistent branding elements like logos, color schemes, and messaging that resonates with your target audience.

A major goal when developing your website for your company is that it can easily be found by your target audience. There are ways to see how well your website is attracting visitors and holding visitor interest.  As time and technology evolves in the industry, websites can be less effective at reaching this goal for several reasons.

Slow Loading Speed: 

Loading speed is the time it takes for a web page on your website to open. We all are becoming more and more impatient. Internet speeds are becoming faster, but older websites may still lag in speed. Search engines take loading time into consideration when ranking websites.

If your website pages are slow to load, they will probably give up and look elsewhere.

Text Overuse and Placement:

Too much text on a page can be overwhelming to visitors. It can appear cluttered and difficult to navigate. There needs to be a balance between design and content to hold visitor’s visual interest and allow them to easily find what they are looking for

Outdated Content:

People are visiting your website to get information. If your target audience can’t find updated content, they may question whether the business is still relevant. It is important to publish new content and update older content regularly.

We suggest you have your website evaluated every few years.  Contact us for a free website evaluation.